Ecotrust in the News
Eugene Register-Guard
April 22, 2009
by Spencer Beebe, guest opinion
Earth Day: Investing in nature to invest in ourselves
Today in America, there seems to be only one question: How do we rebuild our economy? But on this Earth Day, many changemakers are asking a different question: Does the downturn finally present the opportunity to restore our economy based on new principles — principles such as regional energy, food, building and banking, all for the benefit of community, and of nature?
For once, Earth Day has arrived in the middle of extraordinary circumstances that give us hope: the election of President Barack Obama, the prioritization of green projects in recovery efforts, the ongoing strength of green finance, Thomas Friedman's "Hot, Flat and Crowded" reaching No. 1 on The New York Times best-seller list, and last week's Environmental Protection Agency announcement that greenhouse gasses may endanger public health and welfare.
But true restoration doesn't rest with top-down stimulus money or EPA rulings. It rests with bottom-up local and regional innovation designed to produce what we really need, not what we think we want.
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